REPORT: Facebook at Work Website Closer to Launch; Personal Timelines to Be Kept Separate

By David Cohen 

MenSuitsLaptopTabletCellPhone650More details have emerged on the Facebook at Work project initially reported in June by Ingrid Lunden of TechCrunch, as Hannah Kuchler of Financial Times reported Sunday that the new site will contain much of the same functionality as Facebook, but it will keep personal Timelines separate from work profiles.

Both Lunden and Kuchler reported that the project is being worked on in Facebook’s London office, and Lunden said in June that it was unclear whether what she called FB@Work at the time would be an internal enterprise communications platform, or something more along the lines of LinkedIn, adding that it was also unclear whether the company had any hopes of monetizing FB@Work, or whether it would simply be offered as a set of free tools.

According to Kuchler, the new Facebook at Work site will include Facebook features such as News Feed and groups, enabling enhanced communications between co-workers, colleagues and professional contacts, while still keeping personal Timelines out of the mix.

The project is being tested with companies after being developed over the past year, Kuchler reported.

Readers: What features would you like to see in a potential Facebook at Work site?

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