Facebook Makes Native iOS Apps Easier To Discover

Facebook extended its single sign-on and deep-linking options to native iOS applications for the iPhone and iPad, enabling them to be more easily discovered by mobile users of the social network.

Facebook extended its single sign-on and deep-linking options to native iOS applications for the iPhone and iPad, enabling them to be more easily discovered by mobile users of the social network.

Developers who enable SSO for their apps can ensure that the apps are included in Facebook’s mobile news feed, timeline, requests, bookmarks, and search.

And deep linking allows developers to direct users to specific pages within their apps, instead of a landing page.

Facebook offered more details in a post on its developer blog:

When we introduced social app discovery on mobile in October 2011, we enabled distribution directly to native iOS apps.

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