Facebook Apps Can Drive Traffic to Your Site

Duh. Eric Eldon of Venturebeat has published an article showing how Facebook apps have helped to drive significant traffic to both Slide, HotOrNot and RockYou each of which have extremely popular Facebook applications. This is the first data to show that Facebook applications can truly help drive users to your site. One of the companies I’m currently consulting has used their application to increase their user registration. A whopping 30% of application users have visited their site and another 10% of those individuals have signed up for the site (3% in total).