Facebook announced Monday that it is expanding the rollout of Business Manager, a utility that allows advertisers to keep track of their ad accounts, pages, apps and permissions in one place. While this is currently only available to a select few U.S. advertisers, Facebook plans a global rollout within the next few weeks.
Business Manager simplifies advertiser’s efforts by putting it all into an easy dashboard. Through this, marketers can control all aspects of a campaign, including adding and deleting ad accounts connected to a company and altering permissions. Facebook notes that the new workflow makes it easier to separate personal and business accounts on Facebook. Utilizing Facebook Login, admins can use Business Manager to access ad accounts and pages without needing to be connected with others as friends.
Facebook explained Business Manager in a blog post:
Business Manager is built to help advertisers work better and faster. With one click, admins can add new people to ad accounts and Pages, greatly reducing the time it takes to set up and manage marketing efforts. For employees and external partners, Business Manager makes it easy to find the things they’re working on.