In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There is no change to the News Feed algorithm; this is just for aesthetics.
Facebook said in a blog post that it is doing this to create more consistency in the experience between desktop and mobile:
You may recall that last year we experimented with a complete redesign of News Feed for desktop and mobile. People who tested it told us that they liked the bigger photos and images, but found it more difficult to navigate Facebook overall. The updated design has the best of both worlds: it keeps the layout and navigation people liked, but offers bigger images and photos, as well as a new font. The current design on mobile remains the same.
Facebook also stressed that this does not change recommended image size:
Requirements for creative specs and image aspect ratios for ads have not changed. Also, this update does not affect how you buy and optimize ads. You should continue to advertise based on your objectives.
What has changed specifically?
For those with last year’s News Feed test, the tabs to switch between News Feed, Most Recent, and other feeds has switched from the right side of the page to the left side. It can be accessed by clicking the arrow next to “News Feed” on the left sidebar.
The logo for birthdays have also changed, and it looks like Facebook may be going with a darker shade of blue for the Graph Search bar.
Readers: What do you think?