STUDY: Facebook Users' Anger Has Already Softened
Users' anger over Facebook's latest changes is softening a bit, enough to suggest eventual acceptance like what has occurred after every upgrade in the past.
Users’ anger over Facebook’s latest changes is softening a bit, enough to suggest eventual acceptance like what has occurred after every upgrade in the past.
Negativity still prevails, albeit infused with a sense of humor, according to a 360i sentiment analysis of 150 Facebook posts and tweets about the changes.
We would want to see a larger number of posts and tweets to feel more confident about 360i’s findings. However, a spokesperson for the company said in an email, “Our150 sample size is actually statistically significant at 95 percent confidence level AND The confidence interval is plus or minus eight.”
The exact breakdown was:
- 44 percent were negative or very negative.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in