Facebook and Twitter Affect SEO, Confirmed by Google and Bing

Big news for web marketers out this week: Bing and Google both confirmed that your presence on Facebook and Twitter will affect your SEO ranking. This is something that has been suspected for some time in the SEO community, but this week's confirmation means much more certainty for web marketers and social media optimizers going forward.

Big news for web marketers out this week: Bing and Google both confirmed that links shared on Facebook and Twitter will affect SEO ranking. This is something that has been suspected for some time in the SEO community, but this week’s confirmation means much more certainty for web marketers and social media optimizers going forward.

In an interview at Search Engine Land, Google and Bing revealed that social media affects search results – but that it isn’t a straightforward “more links on Facebook=higher search results” equation.

First, Search Engine Land notes that both Bing and Google have social media-specific search results pages.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in