Facebook and Time Warner are continuing their partnership to end bullying with the launch of a new application.
The Stop Bullying: Speak Up Social Pledge App is an interactive tool that enables educators, parents and teachers to commit to end bullying by signing an online pledge and recruiting others to join them.
Leveraging the resources of both companies, the social pledge app will be promoted across multiple platforms, from Facebook to CNN, Cartoon Network, and magazines such as TIME and Sports Illustrated.
The app is meant to be a one-stop resource with practical information about bullying prevention, with recommendations on how to respond in specific situations along with opportunities to share personal experiences, and information from non-profits and government groups involved in the cause. The app also encourages the creation of school-based bullying prevention groups on Facebook.
While the hope is that young people will download the app, the online tool is also targeted at bystanders–those who witness an act of bullying.
In a press release, Marne Levine, Facebook’s vice president of global public policy, said:
he app is rooted in the fact that students, educators and parents have the power to stop bullying by speaking up when they see it occur. The launch of this campaign reinforces our deep commitment to the safety and security of kids everywhere.”
The app, developed by Tenthwave in New York, takes its title, Speak Up, from the Cartoon Network’s original bullying prevention initiative.
The initial pledge signers include celebrities, such as Selena Gomez, Enrique Iglesias and CJ Manigo, Ali Sepasyar, and Jackson Rogow, hosts of Cartoon Network’s “Dude, What Would Happen,” who share their own personal experiences with bullying.
The app also features a special welcome message from host Anderson Cooper. The partners announced today that he will host the second annual town hall on bullying this Sunday, October 9, at 8 p.m. Eastern Standard Time from Rutgers University in New Jersey.
The special will feature the results of his investigation into why kids bully, along with parents, students, teachers and specialists who will discuss whether current laws and prevention methods go far enough in ending the issue.
Bullies attack about 13 million children annually, and over 40 percent of all teenagers with Internet access have reported being bullied online during the past year, according to the National Crime Prevention Center.
What do you think of Time Warner joining in Facebook’s effort to end bullying?