Facebook is adopting eBay’s commerce platform to create new social shopping experiences for hundreds of millions of consumers, according to a report from CNET.
Together, eBay is integrating Facebook’s new Open Graph 2.0 functionality into its global commerce systems. X.commerce will be the name of their new business unit. The new unit will include eBay, PayPal and Magento.
“Facebook is now linked into the largest commerce ecosystem,” Matthew Mengerink, vice president and general manager of X.commerce, told CNET.
eBay has more than 850,000 developers and more than $60 billion is transacted on eBay annually. And eBay’s marketplace has 25 million sellers and 97 million active users globally. “We’re at an inflection point”, eBay CEO John Donahoe said, according to TechCrunch, at eBay’s brand new developer conference that launched this week in San Francisco. “We’ll see more change in how consumers shop and pay in the next three years than we’ve seen in the last 15 years”.
Even Facebook is growing and evolving and requires enterprise-level solutions like eBay’s to handle the massive media and content-sharing for its 750 million users. With all that sharing at that scale involves commercial transactions — buying and interacting with major consumer brands and products.
Now, eBay’s developer community has plans to build social commerce applications on Facebook that allow users to do more than just “liking” products. In the very near future, users will be able to “buy,” “own,” “want,” “recommend” or “review” products and share them with friends and family, according to Reuters.