Facebook Analytics Firm Socialbakers Raises $6M From Index Ventures

By Justin Lafferty 

Facebook analytics firm Socialbakers announced Monday that it has raised $6 million in investments from Index Ventures, as well as additional funding from first-round investors such as Early Bird Ventures.

In a blog post, Socialbakers notes that it has increased its operations in its Prague, Munich, London, Paris, and San Francisco offices, and has recently opened new bases in São Paulo, Mexico City, Dubai, and Istanbul. More than 450,000 brands — including Nestlé, Henkel, LVMH, Vodafone, and McDonald’s — have utilized Socialbakers’ services.

Jan Rezab commented on the investment on the company’s blog:

With this funding, we will continue building our platform’s social measurement features to help companies target their audiences more efficiently, while allowing them to react quickly to the ever-changing social media environment and providing dedicated global care to address their individual needs.

Jan Hammer, a partner at Index Ventures, wrote about why Socialbakers is worth the investment:

There is no question that Socialbakers leads this space. Its name is now synonymous with intelligent social media measurement and benchmarking. With a management team as deeply committed to becoming the authority in social media measurement, it is both a pleasure and exhilarating to be part of its astonishing business.