Unpublished (or dark) posts are becoming a very popular advertising unit on Facebook. Though it can only be done through Power Editor, unpublished posts allow marketers to create a Facebook ad without having to post a story to Facebook post. Admins can create an unpublished post for photos, videos, or other types of post, but according to AllFacebook, it appears that Facebook is expanding this capability into Offers.
AllFacebook reader Or Fialkov tipped off the site to this new ad capability.
Readers: Have you seen this?
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