Facebook Advertisers Shun Sponsored Stories: Report

Sponsored stories are still not being used by 55 percent of advertisers on Facebook, according to a recent study by social media marketing outfit Social Fresh.

Sponsored stories are still not being used by 55 percent of advertisers on Facebook, according to a recent study by social media marketing outfit Social Fresh.

Social Fresh released an new survey of 347 Facebook advertisers, “The 2012 Facebook Ads Report.” Here are some of the major findings, along with my commentary.

The company found that the most common purpose of Facebook advertising is to raise awareness.

Some of the most interesting findings in this report include:

  • One third of advertisers are not split-testing at all.
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