Facebook advertisers can now reach users in News Feed with 'unpublished posts'

Facebook has given advertisers new opportunities to run more relevant ads and test their creative in News Feed by allowing them to create “unpublished posts” that intentionally do not appear to all fans of their page.

Previously this option was available for ads on the right hand side of the desktop site, but it was not allowed for feed-based ads until last week. Even though News Feed is the most engaging placement Facebook offers, it had been difficult to use very highly targeted messaging or run multivariate tests there because a page was required to first create posts that could appear to fans.

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