Facebook Ads Product Director Gokul Rajaram Discusses Atlas Acquisition

On Thursday, Facebook officially announced the acquisition of Atlas from Microsoft, allowing the social network to cater to large advertisers and agencies looking to better measure the effectiveness of their campaigns. Facebook Ads Product Director Gokul Rajaram spoke with AdExchanger regarding what this means for the company.

On Thursday, Facebook officially announced the acquisition of Atlas Solutions from Microsoft, allowing the social network to cater to large advertisers and agencies looking to better measure the effectiveness of their campaigns. Facebook Ads Product Director Gokul Rajaram spoke with AdExchanger regarding what this means for the company.

Rajaram told AdExchanger that the acquisition will really help with mobile:

One of the big things we hear from marketers and agencies is that the current ad-serving systems do not support mobile.

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