Facebook Ads Now More Powerful with "Friends of Connections" Targeting
All marketers should be aware of the 10 ways performance advertisers can target Facebook Ads. And today, make that 11: Facebook has just launched a new way to draw more people to your Facebook Page or application, called “Friends of connections” targeting.
Here’s how it works: before today, advertisers could already target any of their “connections,” where connections are defined as:
- Fans of any of your Pages
- Users of any of your Applications
- Members of any of your Groups
- Attendees of any of your Events
Now, advertisers can target ads specifically to friends of any of these connections as well.
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