Facebook Ads Get 20 Times More Clicks In Context

Put Facebook ads in the right context and your audience will get the intended message, says guest writer Andy Scott, executive vice president of business development and sales at 140 Proof.

Media, marketing and context are old friends. It is not enough to merely reach the target user on Facebook. Put ads in the right context and an audience will get the intended message.

If you try to engage a consumer in anything on the way from alarm clock to coffee, it’s not going to work. Advertising while they play with their kids, go on a date with their spouse, or chill out with the Kindle is not going to work either because there is no context for engaging the marketing message.

However,

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