European Commission Targets Facebook's Targeted Ads

Facebook is facing more regulatory fire in Europe over how the company collects and uses members' personal information.

Facebook is facing more regulatory fire in Europe over how the company collects and uses members’ personal information.

The Telegraph reported that the European Commission will issue a directive in January banning targeted advertising based on data the social network is able to collect on users’ location, politics, sexuality, religious beliefs, and other criteria, unless the users grant permission.

EC Vice President Viviane Reding told The Telegraph the directive would amend current European data protection laws in order to ensure consistency across the European Union, adding:

I call on service providers — especially social media sites — to be more transparent about how they operate.

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