Advertisements on Facebook get much higher levels of engagement than the average website’s ads do.
That comes from a study by NeuroFocus, a Nielsen subsidiary that also found that people also pay more attention to and have a higher than average memory retention of ads on seen on Facebook.
Apparently, Facebook ads have some gender differences in their effects: Men see them as resonating with themselves more than with women do.
Ads on Facebook elicit memory retention when viewed in the news feed because the rest of the content on the page provides context that promotes learning.
Apparently, all of these factors together make ads on Facebook more effective than those on television, according to NeuroFocus. Do you agree with that finding, readers?