Facebook ads API partner SocialClicks launches Predictive Automated Bid Optimization

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By Justin Lafferty Comment

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SocialClicks, the Tel Aviv-based Facebook ads API partner, announced recently that the company has released the latest feature of its SocialClicks Advance Technology Suite, Predictive Automated Bid Optimization.

This new technology allows Facebook marketers to let Facebook campaigns run themselves when they’re away, guaranteeing the best rates overnight or over a long weekend.

SocialClicks Founder & CEO Alon Michaeli described this new feature:

Our latest optimization algorithms provide clients with game-changing results. Not only does this technology make life simpler for marketers tasked with the 24/7 job of managing Facebook campaigns, but it leads to the acquisition of new high quality users, while significantly reducing costs and the risk associated with any digital campaign.

Predictive Automated Bid Optimization can govern changes to both bids and budgets on ad and campaign levels the moment they’re launched. It allows marketers to keep tabs on their campaign without doing so manually all the time. Once basic preferences for campaign control are set, ads are optimized based on the predefined goals and targets. Algorithms are continually updated with real-time and historical information from campaign and individual ad analytics.

SocialClicks clients who have already been using this are seeing an average reduction in cost per acquisition by 16 percent.

A press release explains how Predictive Automated Bid Optimization works:

Behind the scenes of this new feature, algorithms are continuously updated with real-time and historical information from campaign and individual ad analytics, and synthesized into many statistical data points to predict future campaign performance. The platform then forecasts outcomes and makes the optimum changes to bids and budgets, driving the required scale and the acquisition of high quality users.