Adobe Beefs Up Its Facebook Marketing Software
Adobe is upgrading its tools for publishing, engagement, analytics, and marketing via Facebook.
Adobe is upgrading its Facebook marketing software in a big way.
Adobe Social, available in late 2012, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
The new offering from Adobe positions the vendor to compete with the likes of Buddy Media and Involver, allowing digital marketers to:
- Cross-post to Facebook and other social networks.
- Automate targeting and personalization of content across social applications and platforms.
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