Facebook Timeline Pushes Engagement Up 176%: Adobe

Facebook post engagement soared 176 percent in the first quarter of 2012 compared with the year-ago period, largely due to platform changes such as timeline for pages, according to the results of a new report from Adobe.

Facebook post engagement soared 176 percent in the first quarter of 2012 compared with the year-ago period, largely due to platform changes such as timeline for pages, according to the results of a new report from Adobe.

The Efficient Frontier and Context Optional units of Adobe tapped a client index of more than 15 advertisers and 20 million likes from several verticals, analyzing advertiser and user behavior.

Among Adobe’s other findings were:

  • Ad spending on Facebook rose 93 percent over the year, and Adobe said ad spending on the social network now represents three percent to five percent of the total for the dominant player in the online advertising category, search.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in