Facebook adds viral shares to People Talking About This metric
Facebook now includes viral shares in pages’ People Talking About This counts, the company tells us.
This means that when fans share a page’s post, any subsequent Likes, comments, or re-shares will be counted in a page’s PTAT. Previously, actions that users’ friends took on a shared post were not added to PTAT. The new calculation is likely to be more representative of the actual number of people talking about a page.
Some pages have already seen a large increase in PTAT as a result of the change, which went into effect last week.
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