Facebook has added API support for its new commenting system that allows users and pages to reply to specific comments on a post.
The social network last week made the new comments — with threaded conversations and a ranking algorithm meant to put the most relevant and high quality comments first — an option for all pages and users with more than 10,000 fans or followers. Now it has updated the Graph API to allow developers to incorporate comment replies.
This is a necessary addition for Preferred Marketing Developers or anyone building page management tools, and it’s somewhat surprising Facebook didn’t introduce API support for the feature when it initially went live last week.
Social media customer service platform Conversocial says it has already integrated the new commenting system, less than 24 hours after the API launched. Other companies are likely to follow soon, which should help large brands that use third-party software to manage their pages and could benefit from the new threaded comments, which better organizes conversations.