Facebook adds Open Graph actions for publishers

Facebook on Thursday announced that it has updated its Open Graph tags, allowing publishers and authors to have a link back to their Facebook page whenever someone shares content from their website. For instance, if someone shares to Facebook a story from Time.com written by Fareed Zakaria, users who engage with the post can see a prompt to follow Zakaria’s Facebook page.

Publishers can choose to either have the like prompt be for the publisher or the author, using the HTML tags article:publisher or article:author.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in