Facebook adds new class of 'strategic' partners in PMD program
Facebook today revealed a new level of its Preferred Marketing Developer program, naming Salesforce Marketing Cloud and 11 other companies as “Strategic PMDs.”
The news was announced today by Facebook VP of Marketing David Fischer at Salesforce’s Dreamforce conference. Adobe, AdParlor, Alchemy Social, Brand Networks, GraphEffect, Glow, Kenshoo, Nanigans, SocialCode, Spruce Media and 77 Agency are others in the program.
These partners, called sPMDs for short, will get access to Facebook alpha and beta products, as well as more support from Facebook’s business, product and engineering teams. Nanigans,
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