Facebook adds filters to mobile page walls

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By Brittany Darwell Comment

Users can now toggle between page posts and fan posts when visiting page walls on mobile devices. This has long been a feature on the web, but mobile displays showed all wall posts in a single stream. The change allows official posts to be surfaced instantly rather than getting buried by fan posts, which was particularly problematic on mobile screens that only have room to show a few posts at a time.

As Facebook is likely to introduce Sponsored Stories into the mobile stream early this year, we expect it to continue to bring mobile page functionality up to par with that on the website. We discovered Facebook testing a recommendations section on the mobile touch site earlier today. Mobile pages, though, still lack the option for page owners to customize a landing tab. This would be an important feature if pages gain the ability to run mobile ad campaigns.

However, as more users access the social network through their phones, Facebook’s product designers have to decide which features to add to mobile without making the experience too complicated.

The addition of filters on mobile pages is unobtrusive and they function easily. Users can filter posts by tapping “All” or the name of the page just above the wall. It appears the default view on mobile is the same as it is for the website. Page owners can set the default by going to “Edit Page,” “Manage Permissions,” then “Wall Tab Shows” on Facebook.com. Admins cannot edit their pages from the mobile site or apps.

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