Facebook Adds Ad-Targeting Options for Oscars, Cricket World Cup, Asian Americans
Facebook added new categories for ad targeting, enabling advertisers to focus on the 87th Academy Awards, ICC Cricket World Cup 2015 and Asian Americans.
Facebook added new categories for ad targeting, enabling advertisers to focus on the 87th Academy Awards, ICC Cricket World Cup 2015 and Asian Americans.
Reader Or Fialkov of Fialkov Digital shared the screenshots below with SocialTimes, illustrating the new targeting options.
Fialkov also shared Facebook’s description of the Asian-American targeting option:
We are expanding the ways that marketers can reach people based on their expressions of ethnic affinity. Now, we have added an additional ethnic affinity targeting segment allowing you to reach people who live in the U.S.
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