Facebook Adds Ad-Targeting Options for Oscars, Cricket World Cup, Asian Americans

By David Cohen Comment

DartboardGreenYellowFacebook added new categories for ad targeting, enabling advertisers to focus on the 87th Academy Awards, ICC Cricket World Cup 2015 and Asian Americans.

Reader Or Fialkov of Fialkov Digital shared the screenshots below with SocialTimes, illustrating the new targeting options.


Fialkov also shared Facebook’s description of the Asian-American targeting option:

We are expanding the ways that marketers can reach people based on their expressions of ethnic affinity. Now, we have added an additional ethnic affinity targeting segment allowing you to reach people who live in the U.S. on Facebook whose activity aligns with Asian-American ethnic affinity.

These new options are designed to support your multicultural marketing efforts and will help you reach the people who matter to you and tailor your message and creative to them. They are available in our self-serve ad interfaces under the targeting category of More Demographics → Ethnic Affinity.

Fialkov also shared the screenshot below with SocialTimes, illustrating the creation of multi-product ads in Power Editor.


According to Fialkov, advertisers can now upload up to five images and related links for multi-product ads in Power Editor, and up to 10 in Facebook’s ads application-programming interface, after which the social network will select the best-performing images and links, in the proper order, to include in multi-product ads.

Dartboard image courtesy of Shutterstock.