Facebook adds a new budget and scheduling button

When fast food restaurants implemented value meals, their sales skyrocketed. They were simply giving the user choice to streamline conversion. So why not with ads?

Facebook used to show you the total spend at the top. So you might have a $70 total budget, then select it to be $10 per day over 7 days.

But by putting the total spend at the bottom, the number doesn’t look as bad. It’s only $10 a day.