Online advertising solutions provider Clickablewrapped up its series-C investment round, receiving $12 million of financing from American Express plus existing investors Union Square Ventures, Founders Fund, and FirstMark Capital.
Clickable launched its Facebook Advertising Suite in January, following that up earlier this month with its rollout of Social ActEngine, a collection of algorithms for Facebook Advertising Suite that helps advertisers manage their budgets and determine the optimal amount for bids on engagement campaigns.
The company said the cash infusion will go toward product innovation and market development across its entire portfolio, and expansion of its staff appears to be one destination for the funding, as Clickable listed several available positions.
Clickable Co-founder and Chief Executive Officer David Kidder said in a blog post:
With our new funding, we will continue to aggressively accelerate Clickable’s product innovation and market development throughout our entire portfolio of online advertising solutions. We’ll continue to market our products directly through the Clickable brand, as well as expand through premier partners like American Express OPEN.
You can expect to see unequivocal leadership in emerging channels, like Facebook, LinkedIn, Twitter, foursquare, and others. We intend for Clickable to become the dominant marketing platform that simplifies and integrates every major online channel, and to deeply connect with the social graph.