80 Billion Facebook Ad Views For Nanigans In 3d Quarter

By David Cohen Comment

It wasn’t all shenanigans for Facebook advertising developer Nanigans in the third quarter, as the company said its Ad Engine delivered 80 billion social ad impressions during the period.

Nanigans said it has been averaging a monthly growth rate of 45 percent since January, with impressions reaching 10,000 per second during the third quarter.

Ad Engine helps marketing managers oversee large-scale campaigns on Facebook, with features including multivariate creative, audience testing, and bid and budget management.

It is available both as a self-service platform and on a managed service model.

Chief Executive Officer Ric Calvillo added:

Our third-quarter results are a testament to the growing number of companies deriving value from the Facebook marketing ecosystem. Marketers are moving beyond experimentation to running large-scale advertising campaigns with goals that range from driving page likes and app installs to word-of-mouth referrals and repeat purchases. We look forward to continuing to grow alongside our marketing partners.

The company added that it serves more than 200 companies and has more than 35 employees at its headquarters in downtown Boston.

Customers include RockYou, Kabam, Kixeye, T-Mobile, Lolapps, KlickNation, Omgpop, and Atari.