89% Of Ad Agencies Use Facebook In Campaigns: Survey

It is still too early to tell what affect the launch of Facebook's Open Graph will have on social media advertising, according to 64 percent of ad agency respondents to the latest quarterly survey by Strata.

While 89 percent of advertising agencies plan to use Facebook in their campaigns, 64 percent believe it’s still too early to tell how the launch of Facebook’s Open Graph will affect social media ads.

The latest quarterly survey by Strata, a provider of ad systems for media buyers and sellers, also found that:

  • 89 percent of respondents said they would use Facebook in their campaigns during the third quarter, representing a gain of 10 percent from Strata’s second-quarter survey;
  • Digital is catching up to local TV as the medium of choice, rising 43 percent compared with the second quarter to 34 percent of ad buys, trailing local TV by just 1 percent.
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