Amid Surging Volume, Facebook Consolidates Actions

With news feed updates poised to surge as users enable new open graph actions, Facebook has begun grouping together activities within the same application.

With news feed updates poised to surge as users enable new open graph actions, Facebook has begun grouping together activities within the same application.

I noticed this over the weekend: After adding several books to my GoodReads account, only the last one I added showed up in my activity log and went out to my friends’ news feeds.

Another example came from power-tipster Eti Suruzon, vice president of planning and media at Blink. She sent us the screenshot displayed to the right and explained:

It says “Eti Suruzon liked 2 pages.”

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