Facebook acquires WhatsApp for $16 billion

Facebook may have failed in its bid to acquire popular messaging app Snapchat, but the social network announced Wednesday that it has closed a deal to buy WhatsApp for roughly $16 billion.

Mark Zuckerberg, Facebook’s CEO, posted to his Facebook page how WhatsApp will work with Facebook:

WhatsApp will continue to operate independently within Facebook. The product roadmap will remain unchanged and the team is going to stay in Mountain View. Over the next few years, we’re going to work hard to help WhatsApp grow and connect the whole world.

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