Facebook acquires talent behind brand marketer Momentus Media
Facebook “acq-hired” a co-founder of viral brand marketing agency Momentus Media, which was behind campaigns for Levi’s, LMFAO and Taio Cruz. Chris Turitzin will be joining the Facebook growth, engagement and mobile team while Momentus itself continues on under co-founder Carina Koo.
The social network approached Momentus Media a few months ago, potentially looking to acquire the entire company, according to sources familiar with the matter. A blog post on the company’s site explains that Koo wanted to continue applying independent thinking to Facebook while Turitzin plans to work directly for the platform.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in