Not long after entering a partnership with sports second-screen developer SportStream, Facebook decided to acquire the company. Both sides announced recently that SportStream will join Facebook. Terms were not disclosed.
The acquisition will help Facebook capture the real-time discussion around sports, something that Twitter still excels in.
[contextly_sidebar id=”64bd96f8d453122d16f81f85a380936d”]Justin Osofsky, Facebook’s VP of Media Partnerships & Global Operations, commented on the acquisition in a blog post:
From the 30 million people in the U.S. talking about the NFL during opening weekend to Kobe Bryant announcing his return to the Lakers via his Facebook Page earlier this month, a spirited conversation about sports is happening on Facebook both in real-time and over the water cooler the day after. We want to help people connect with their passion around sports, and the world more generally. If there is something interesting going on, people are talking about it on Facebook. From favorite television shows to breaking news, these conversations are happening on Facebook.
Through this acquisition, we expect to meaningfully improve the ability for all of our partners to access and utilize the insights from Facebook’s tools and APIs. SportStream’s demonstrated track record of surfacing interesting and engaging content, along with their deep understanding of our products, means that we will be able to build a better experience for the people who use Facebook, and for our partners who depend on us for real-time insights.
SportStream CEO Bob Morgan wrote about what this means for the company:
Facebook sees the value in our technologies and team, and we’re excited to be a part of their continued investment in their platform. With this next step for SportStream, we’ll have greater resources to continue to do what we do best. We expect to make an impact on the more than 1 billion people who use Facebook as well as the many valued sports media businesses and professionals, teams, leagues and players that use Facebook to better connect with fans. At Facebook, we will continue delivering great experiences with our existing partners and actively work with them on transition planning. And we’ll be scaling and further developing tools and resources to help many, many more partners going forward.
Image courtesy of SportStream.