Facebook acquires Finnish mobile data firm Pryte

Facebook’s shopping spree continues, this time in Finland. The social network has acquired Helsinki, Finland-based mobile data startup Pryte. Financial terms of the acquisition were not disclosed.

Pryte, which was founded last year, measures real-time user actions, app use and context to trigger marketing decisions. According to the company’s website, Pryte technology “enables the selling of mobile data packages inside (or on top of) any app’s user flow,” without changes to the app.

Facebook confirmed the deal in a statement:

The Pryte team will be an exciting addition to Facebook.