Facebook acquires Branch, will form ‘Conversations’

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By Justin Lafferty Comment

Branch

Facebook has acquired link-sharing service Branch, according to the company’s co-founder, Josh Miller. The Verge reports that the deal is worth about $15 million.

Branch makes it easier for friends to talk about news and current articles, and share the conversation on Facebook, Twitter, WordPress or anywhere on the web. Branch’s team will stay in New York, Miller said, and form Facebook’s Conversations group, with the goal of helping people connect with others around shared interests.

Miller announced the news in a Facebook post:

After two years building Branch and Potluck, I am thrilled to announce that we will be continuing our mission at Facebook!

We will be forming Facebook’s Conversations group, based in New York City, with the goal of helping people connect with others around their interests. Their pitch to us was: “Build Branch at Facebook scale!”

Although the products we build will be reminiscent of Branch and Potluck, those services will live on outside of Facebook. A more thoughtful note and details to come soon but I am writing this haphazardly from a mountain in Japan (I was tipped that the story was going to leak while on vacation).

Readers: What do you think Facebook can do with Branch’s team?