Facebook acquires Branch, will form 'Conversations'

Facebook has acquired link-sharing service Branch, according to the company’s co-founder, Josh Miller. The Verge reports that the deal is worth about $15 million.

Branch makes it easier for friends to talk about news and current articles, and share the conversation on Facebook, Twitter, WordPress or anywhere on the web. Branch’s team will stay in New York, Miller said, and form Facebook’s Conversations group, with the goal of helping people connect with others around shared interests.

Miller announced the news in a Facebook post:

After two years building Branch and Potluck, I am thrilled to announce that we will be continuing our mission at Facebook!

We will be forming Facebook’s Conversations group, based in New York City, with the goal of helping people connect with others around their interests.

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