Nielsen: Facebook a Top Destination for Internet Users Over 65
Facebook was the third most-visited destination of Internet users over 65, trailing behind Google and Windows Media Player, according to a November survey conducted by The Nielsen Company.
Only a year ago Nielsen reported that, for the 65 and over demographic, Facebook was much further down on the list of most-visited sites, ranking 45.
Usage of social networking and blog sites for this age group has increased 53% in the past two years and comprise 8.2% of visitors to these sites, Nielsen reported.
As previously discussed here, women in the senior demographics have led Facebook growth for much of this year, according to Facebook’s self-reported data, at least from February through September.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in