Facebook’s Mobile Presence Spikes After Christmas
The annual uptick in app downloads and new device activations around Christmas has translated into big mobile gains for Facebook.
During the holidays the social network’s apps climbed to the top of the iOS and Android charts, with both Facebook’s standalone Facebook Messenger app and mobile app seeing noticeable spikes in downloads after Christmas according to AppData. The apps are currently the #1 and #9 most popular free iPhone apps.
The story is similar on Android, and as of today, Facebook Messenger and Facebook for Android are the #1 and #2 most popular free Android apps.
The numbers are a nice cap to the year for Facebook, which focused heavily on its mobile strategy in 2011.
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