Report: Cover Images Draw Eyeballs On Facebook Timeline Pages

EyeTrackShop’s findings, as reported by Mashable, ran counter to those from another eye-tracking study earlier this month by Simple Usability, which concluded that the importance of cover images was overrated, saying that most users did not notice creative combinations of the cover image and profile image, and many thought of the former as advertising space.

In its study of 30 participants who were shown timeline pages at 10-second intervals, EyeTrackShop found, as reported by Mashable:

• Only 30 percent to 40 percent of participants viewed ads on timeline pages, compared with 80 percent on the old, non-timeline brand page layout.