Extole Consumer Marketing Platform Embraces Facebook Open Graph

By David Cohen 

Consumer-to-consumer social marketing platform Extole introduced the next generation of its platform, adding full support for Facebook’s open graph, as well as new social expressions and more advanced analytics.

Extole customers can now take full advantage of the capabilities of Facebook’s open graph when using the vendor’s social referrals and social promotions features, enabling referrals, coupon claims, and purchases.

Marketers using the Extole platform can also move past likes and incorporate open graph actions including want, try, and recommend.

And the platform now provides customers with real-time data including number of advocates, shares, clicks, and conversions.

Extole Founder and CEO Brad Klaus said:

There is a fundamental shift taking place in social marketing. Marketers are realizing that a brand-focused approach of pushing out messages on social networks isn’t, in fact, social. The next wave of social marketing is about igniting your customer advocates and getting them spreading the word on your brand’s behalf. Extole’s approach to C2C social marketing helps brands leverage their owned media to increase earned media, which, in turn, augments the effectiveness of their paid media.