Expect More Musical Content From Twitter: New Hire To Handle Music Partnerships
Twitter’s record-breaking tweets-per-second moment came thanks to Beyoncé’s baby announcement at the Video Music Awards, so it’s no wonder the company wants to step up its focus on the music industry.
Twitter has hired record label marketing manager Tatiana Simonian to work with its Content and Programming Team, focusing on establishing partnerships with labels, artists and other musically inclined.
Twitter confirmed the hire to Billboard.biz on Wednesday.
Prior to joining Twitter, Simonian worked as a manager at Disney Music Group in charge of social media, mobile and app campaigns, and she has a background in music journalism and social media.
Twitter’s Content and Programming Team is growing fast.
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