Facebook Ads Can Now Include or Exclude Existing Fans in "Friends of Connections" Target
In Facebook’s latest monthly Facebook Ads Newsletter, it announced that advertisers now have the option to include or exclude existing fans of their Page, users of their app, or attendees of their Event in ads targeted to “Friends of Connections” — friends of existing fans, users, or attendees. Previously, those already connected to an advertiser’s Facebook property were automatically excluded.
The change allows advertisers to gain new connections and re-engage their existing connections with a single ad, or specifically target ads to those who are connected and have friends who are connected as well.
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