Characters will meet character limits at this year’s O Music Awards, MTV’s Webby Award-winning show that celebrates all things “offbeat, outrageous, and online.” Because there’s no soap box quite like social media, the television network has announced a brand new category, “Most Intense Social Spat,” to reward the awful things celebrities write to their fans, their moms, and each other.
On Wednesday, May 23, MTV will reveal all 24 categories and nominees and let the fans cast their votes on OMusicAwards.com. The winners will be announced in a 24-hour live stream on June 27, when MTV will also challenge a band to break Jay-Z’s Guinness World Record title for Most Live Concerts In 24 Hours with a bus tour through eight cities along the Mississippi Delta.
Some background: The OMAs cover all aspects of digital music and Web culture. At last year’s inaugural show, Kanye West took home the prize for Best Tweet when he said, “I hate when I’m on a flight and I wake up with a water bottle next to me like oh great now I gotta be responsible for this water bottle.” This is the same musician who, at the MTV Video Music Awards in 2009, interrupted Taylor Swift’s acceptance speech for Best Female Video to complain that the award should have gone to Beyoncé. Combine the venom of West’s public outburst with the eloquence of his Twitter correspondence and you’d come up with the awards show’s newest category, “Most Intense Social Spat.”
“In the same way that the web has made it far easier for artists to interact with fans, it has also made it easier to interact with each other — be it positively or negatively,” explained Shannon Connolly, vice president of digital music strategy for Viacom Music and Logo Group. “It’s always interesting to see musicians speaking out without a PR filter — it gives an interesting glimpse into their personalities and thought processes.”
See the very intense nominees in the release below. Let’s hope the winners can contain their rage when they accept their awards.
After Katy Perry released her “Part of Me” video, in which she plays a marine, Fucked Up frontman Damian Abraham tweeted: “Seeing Katy Perry as a soldier in ‘Part Of Me’ really makes me think that we need to start a war so she can go die” – reportedly a reference to Fear’s “Let’s Have a War.” Perry’s fans, naturally, lashed out, causing Abraham to retweet many of the angry epistles. We’d rather have seen Abraham attempt a cover of the jam in retribution – perhaps for yet another fake compilation album. David’s Town Vol. II, maybe?
Carney has been known to tussle with many folks via social media – Lady Gaga’s Little Monsters (after tweeting about how similar Madonna and Gaga are) – as well as those who work in social media (he’s cast doubt on Sean Parker’s motives and the value of Spotify for artists of his stature). Still, the Black Keys did some major damage to the charts this year and last, so we doubt his outspoken nature has rendered him a “lonely boy.”
3. David Furnish (Elton John’s husband) vs. Madonna
This year Madonna took home the Golden Globe for “Masterpiece,” written for her film W.E., soundly beating out Elton John’s “Hello Hello” for Best Original Song. Elton John’s husband David Furnish immediately leaped to his love’s aid – via Facebook. “Madonna. Best song???? F**k off!!!” he posted to his page. Furnish later apologized, but we wager his status is still “pissed.”
Notoriously filter-free Twitterer Courtney Love hit the microblogging site hard this year when she posted the following tweet to her private account: “I hear from Frannie’s roommate that @davegrohl hit on frances. I’m not mad at her, him i am about to shoot dead.” Love has run into trouble for her tweets in the past, but this time she struck a rather personal nerve. Her daughter, Frances Cobain, issued a formal statement negating Love’s claim and suggesting that her mom be banned from Twitter – it’s a desire many a teen would probably express, but in this case it’s probably warranted.
After a fan site allegedly leaked some of her tunes, Nicki Minaj tweeted, “Like seriously, it’s but so much a person can take…. Good f—ing bye,” and shut down her Twitter account – which was followed by 11 million fans. She said that the fan-led thievery was not the only deciding factor when it came to her social media suicide, though – she was also overwhelmed by user comments and needed time to herself. A week later, however, Minaj returned to Twitter to premiere her “Starship” video. We guess she decided “so much” wasn’t “enough” to stay gone.
As for MTV’s methodology in selecting the nominees, Connolly said, “Over the last few months, we’ve kept an eye on the trend and have been compiling a list of the most intriguing, buzz-worthy and maybe a little absurd, to highlight in this category.” Luckily, there was no shortage of idle threats written in all caps.
If you’ve seen worse, feel free to write in additional names when you cast your vote. Depending on the number of responses, MTV will add new nominees to the list and announce them at a later date.
Image by Featureflash via Shutterstock. Photo shows Courtney Love and Frances Cobain at the premiere of the Twentieth Century Fox film Aquamarine on February 26, 2006.