Mobile ad platform Pontiflex today announced that leading coupon apps on Google Play are seeing CPMs in excess of $10.
Pontiflex allows mobile ad networks and developers to serve sign up ads to their customers. The sign up ads are for deals and newsletters from brands and other business. Advertisers using Pontiflex’s sign up ads platform include brands like Hasbro, Fisher Price and Kimberly-Clark, as well as small businesses such as Paper Hat Press and Dunhill Vacations.
Although Pontiflex didn’t break down which coupon apps were seeing CPMs above $10, Android apps that were performing well with Pontiflex’s sign up ads include The Coupons App, GeoQpons and Coupon Sherpa.
Xymob CEO and developer of GeoQpons Sunit Lohtia tells Inside Mobile Apps that the reason the company is seeing higher CPMs is that the ads from Pontiflex are relevant ads to the users of GeoQpons.
“The sign up offers are related to shopping, so people end up signing up for those offers because it’s in their interest to sign up,” he says.
Developers interested in using Pontiflex’s sign up ads to monetize their mobile apps can go here to download the native Pontiflex AppLeads SDK or by using its HTML5 API.