Exclusive: Coupons apps seeing CPMs in excess of $10 from Pontiflex's sign up ads
Mobile ad platform Pontiflex today announced that leading coupon apps on Google Play are seeing CPMs in excess of $10.
Pontiflex allows mobile ad networks and developers to serve sign up ads to their customers. The sign up ads are for deals and newsletters from brands and other business. Advertisers using Pontiflex’s sign up ads platform include brands like Hasbro, Fisher Price and Kimberly-Clark, as well as small businesses such as Paper Hat Press and Dunhill Vacations.
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