ExactTarget Aims At Facebook Page Management Tools

SocialPages features include things we’ve seen in numerous other Facebook page creation tools, such as:

• A drag-and-drop editor allowing for easy placement of design elements into branded Facebook pages;
• Inclusion of forms, YouTube videos, Flickr galleries, and the Facebook like button to the list of drag-and-drop options;
• The option of creating branded content both for public consumption and for only users who have liked the page;
• Real-time analytics, including impressions, fan total, clicks, likes, demographics, and top-performing content; and
• The ability to associate Facebook pages with email, mobile, or other social media outlets, as well as integration of Facebook engagement with analytics and tracking.