Why Everyone Should Bank on Mobile for 2015
With increased consumer demand for mobile-first services, businesses will need to adapt to stay relevant.
The mobile sector is expected to see huge growth in 2015, particularly in marketing. Matt Asay, VP of mobile for Adobe, predicts a mobile singularity this year. In other words, with increased consumer demand for mobile-first services, businesses will need to adapt to mobile to stay relevant.
Asay writes:
With most of the world’s population carrying the Internet around in our pockets (by 2020), think of how that will change everything from retail to entertainment. Suddenly the Web won’t be something we browse: it will be something we bring with us, wherever we go.
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