Eventbrite Reduces SXSW Overcrowding, Says Facebook Connect Doubled its Sales

Eventbrite shared data at its South By Southwest Interactive panel on social commerce showing that when the site integrated Facebook Connect at the start of 2009, it hit its inflection point and doubled gross ticket sales that year. The data could inspire more ecommerce sites to consider significant Facebook integration.

The site has also become an even more crucial tool for organizers of SXSW events this year, since the conference reportedly grew 33% to 20,000 registered attendants from 15,000 in 2010.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in