Facebook may still trail Pinterest in terms of getting people to buy products, but Eventbrite likes the social network’s aptitude to push tickets. Eventbrite, an online event facilitator, discovered that sales through Facebook drove more money for event coordinators than Twitter or LinkedIn.
Eventbrite found that each time someone shared a paid event on Facebook, it drove an additional $4.15 in revenue back to the event organizer — up from $2.52 from 2010. Now each shared event brings 14 additional page views of their event page, an increase from 11 in 2010.
The dollar figures from Twitter and LinkedIn paled in comparison to Facebook, according to the infographic from Eventbrite:
Other statistics from Eventbrite’s study:
- Every time someone in the U.K. shares an Eventbrite event on Facebook, 22 of their friends click on the link.
- Ireland also loves to share Eventbrite links: When a user in Ireland shares an event on Facebook, on average, it drives $10.37 in additional ticket sales.
- Every Facebook share in Canada delivers $4.51 in additional ticket sales.
- Eventbrite through Facebook is very popular in Australia, as each time an event is shared through the social network in that country, it delivers an average of $5.32 in revenue back to the organizer.
Here’s the full infographic from Eventbrite:
Readers: How often do you interact with an Eventbrite event?